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India becomes ChatGPT's largest market by weekly users, OpenAI India chief says

OpenAI India's managing director says India is now ChatGPT's largest market by weekly active users, with its local base doubling since January. The company is expanding ads, Indian-language support and enterprise partnerships, and expects to announce UPI payment features soon.

By Indicops Intelligence DeskSource: Inc42

OpenAI's India managing director, Prabhjeet Singh, has said India is now ChatGPT's largest market globally by weekly active users, according to Inc42, which cited an interview with the Economic Times. He said the Indian user base has doubled since January 2026.

The claim builds on February's disclosure that India had more than 100 million weekly ChatGPT users. Reports do not give a new absolute figure, and being largest by users does not mean largest by revenue; usage in India is overwhelmingly on free tiers.

Singh described growing use in daily work and said OpenAI is prioritising Indian-language capabilities and Android-first products to reach beyond big cities. India is among the largest and fastest-growing markets for Codex, with developer use emerging from tier-II cities. Enterprises, global capability centres and startups, with JioHotstar and Cars24 cited, are said to be moving from pilots to production.

OpenAI is also expanding ads on ChatGPT in India to support free and lower-priced access. Singh said advertisers will not receive personal information and ads will not influence answers. Razorpay's Engage platform will help brands run campaigns, and early advertisers include Tanishq, Tata Neu and Shaadi.com. UPI and payments features are expected to be announced in the coming weeks.

On infrastructure, the report points to a partnership with TCS's HyperVault data-centre business starting at 100 MW and potentially scaling to 1 GW, and availability of OpenAI models through Amazon Bedrock for local inference.

Why it matters

Scale of use gives India leverage over how global AI products are priced, localised and regulated, and it makes data residency and advertising practices matters of national interest.

The shift from free usage to payments and ads will test whether Indian consumers convert into paying users.

Indicops view

For Indian government and enterprise teams, widespread employee use of consumer AI is a governance fact, not a forecast. Sanctioned tools with data-residency options, clear usage policies and sector-appropriate controls are more effective than attempting bans.

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